Ali Babaei
Design mentor and UX consultant with 20+ years in digital product design and eight years spent building designers and design practices. Architect and lead instructor of 40+ product design cohorts across academies, universities and startup accelerators, and advisor to 15+ product teams on usability, research practice and design process.
Experience spans streaming, fintech, e-commerce, healthtech, edtech and enterprise software. My coaching style is contextual and action-oriented: turning abstract design principles into decisions teams can ship.
Consulting selection
Telewebion
Video streamingRestructured information architecture and redesigned the Android interface, improving the browse-to-play journey.
Behsazan Mellat
BankingUX consulting for the Mellat neobank application.
Skyroom
Live classroomsWebsite UX and redesign of the educational admin panel.
BimeBazar / BeAndam
Insurtech · HealthConversion optimisation of insurance purchase and diet-plan checkout flows.
Persis Pooya Data
Enterprise ERPUsability audit and redesign direction for an enterprise ERP system.
Quera
EdtechDesign research and customer journey analysis.
SeramPakhsh
DistributionEmbedded user-centred practice and established research as a standing design responsibility.
Pezeshk Khoob / Noban
HealthtechUsability audit and redesign of the doctor-appointment booking journey.
Product design experience
Rahnema
2017 — 2021UI/UX Designer — Beeptunes music streaming, Rahnema College website and LMS.
Iris
2015 — 2017UI/UX Designer — language-learning product across web, Windows and Android.
Taninno
2016 — 2017Product Designer — defined features and designed the first Android release.
Radcom System
2013 — 2015Web Designer — e-commerce interfaces for Celebon, Pishgamiso, Sobhan Group, Aryan360.
Tarashe Pardaz Homa
2005 — 2010Web & Graphic Designer — client websites, financial security and e-learning software interfaces.
Speaking & panels
Scientific chair, UX Shiraz Conference.
Speaker, UserX2018 seminar.
Workshop mentor, UserX2019 seminar.
Panelist, Visionary Conference.
Panelist, IDF (Summer 2019).
Writing
On Medium →The Context Trap: Why Design Frameworks Fail in the Real World
Design frameworks like Design Thinking promise a fixed path, but most organisations don't match the ideal case they assume. This piece maps the real environments design operates in and argues the outcome matters more than the process used to reach it.
Read on Medium → 2023User Experience Hackers
Usability is only the starting point of user experience — not its goal. This piece distinguishes designers who refine known patterns from those who hack experience itself, building unexpected moments that earn genuine customer loyalty.
Read on Medium →