Engagements
Every engagement starts with a diagnostic: where the product loses users, or where the design team loses momentum. Scope follows from that — not from a package list. Consulting solves a defined problem quickly; coaching builds your team's own capability over time — most engagements blend both.
Four areas of work
01
User Experience Optimization
Understanding the user- Passive research — feedback, attention & behaviour analysis
- Active research — surveys, usability testing & interviews
- Market segmentation
02
Team Effectiveness
Coaching your designers- Communication, soft skills & design briefs
- Presenting, demoing & documenting design
- Design ops — design system growth & tooling fluency
- Team growth, hiring & method selection
03
Design Culture & Advocacy
Building the case internally- Promoting design thinking across teams
- Defining shared design principles & language
- Connecting design work to business goals
04
Design Strategy
Via the user journey- Conversion rate improvement
- Retention and engagement improvement